It took me a little while to get used to the new filtering view, which does not neatly categorize the filters as was previously done but instead lists them in one long alphabetical list. The dashboard scroll is noticeably smoother and many text elements are replaced with graphic buttons, like so. The first thing you’ll notice is that all elements are in place, but they just feel slicker. Allowing the campaigns and ad groups to stand by while editing would reduce the amount of clicking around, however, it may make the actual work screen smaller. The former does not disappear until one clicks out of the menu, and once it’s gone you can’t look back to check which ad group you are accessing without re-opening the menu. It remains to be seen where Labels, Experiments, and the Campaign groups will live in the new interface.Īdjusting to the new layout involves a lot of flipping between the campaign and ad group list and the exterior menu. Among these, Shared Library and Bulk Actions have been sent to the top right side to live with conversions, setup, billing, keyword planner, and other tools. You’ll find some headings have been moved away from the sidebar, which is now crowded with campaigns and the second row of tabs that used to live at the top of the screen.
Or the graphical view of hour of day clicks. The old home screen has been replaced by an Overview tab, which is simpler and allows the user to get a snapshot of sortable tables with metrics you can personalize. The graphics are pretty slick and often give more in-depth details when one scrolls over them, like the Auction Insights graph here: The new dashboard turns the old layout on its head with a sort of double-decker left sidebar layout very reminiscent of the big AdWords Editor change in late 2014:ĪdWords bundles the different campaign types for you (in this case Search campaigns and Display campaigns), so filtering is no longer needed to review performance by unique campaign type. beneath) and the ever-present top bar listing tabs for Campaigns, Ad Groups, Settings, Ads, Ad Extensions, and so on. But the one steadfast feature has been the campaigns listed on the side (with the Shared Library, Bulk Operations, Labels, etc. I first accessed the AdWords interface in 2007, and first started working regularly with it in 2013, so I have seen many iterations of the dashboard over the years. Google gives me and all new dashboard users the option to flee to the safety of the old familiar interface, but I’ve been playing with the new features lately to form a more concrete opinion of the big changes.
For the benefit of any other PPC nerds who have not yet been able to access the new dashboard, here are some of my favorite features along with noticeable updates whose purpose may or may not be clear. For the most part, the new dashboard does not throw anything at us that we can’t handle, but there are some big bonuses and stumbling blocks I have encountered. I am confident that the changes Google has made are for the better, and it’s only my muscle memory that is taking a beating. Gmail in Dashboard, for example, lets you navigate directly to controls for your chat, security and general settings.But after scrolling around and pushing some buttons, I took the more philosophical approach. On the left side of Dashboard, you will see several links for managing your settings for each service and links to Google's privacy and help pages. I also noticed that Google Latitude had access to my Google Account information, but since I don't really use Latitude I easily revoked access for that application as well. But since I don't really visit those sites, or use Friend Connect, I was able to quickly navigate to my settings for this service and "unjoin" my Friend Connect Websites. For example, I'd completely forgotten that I'd signed up to use the social features on a few Websites using Google Friend Connect. The statistics feature in Dashboard was particularly useful for me allowing me to take control of various services I hadn't used for a long time. Under Gmail, for example, you can see you how many messages you've sent, how many conversations are in your inbox, the number of Gmail chats you have saved, and even how many items are in your trash. This list contains information about the Google services you use including your recent activity and basic statistics. When you land on Dashboard you will see a list of your Google services on the left-hand side.
0 kommentar(er)
